E-Myth Mastery

Michael E. Gerber

Adding to the success of the popular E-Myth philosophy, E-Myth Mastery presents a practical approach to applying the groundbreaking principles contained in E-Myth revisited.

In this book Gerber shows most businesses fail because a crisis in vision, and he provides practical exercises to help small to medium business owners recover their vision and passion.

Gerber also shows how the E-Myth credo “Don’t work IN your business, work ON it” is followed by every world class enterprise through the seven essential disciplines. He provides the keys to unlocking success in the critical areas of business development:

Leadership
Marketing
Money
Management
Fulfilment
Lead Conversion
Lead Generation

In essence Gerber uses this book to take the E-Myth philosophy to it’s completion by putting all the E-Myth pieces together in an inspiring, real and practical to help you recover your passion and turn your business in to a world class enterprise.